Improved Communications - please consider
To all BAAC members and associates,
The Athletics Club Committee met to consider the changes recommended by the Club
Futures sub committee. The decision was to accept all eight recommendations
with the proviso that some would require suitable volunteers to champion them.
This communication is to seek volunteers for a Communications Champion. The sub
committee saw the club’s style and methods of communication as being a
contributor to our inability to recruit or maintain membership. We want the
club to become more outwards facing and more inclusive for all potential members
and non-members. The communications champion is needed not so much to do the
communication, though they could take on some of this, but rather to change the
culture of the club so that all club members contribute to this aim. So for
instance the communications champion wouldn’t be writing messages going out to
club members but would be reviewing such communications and would point out
style issues, where jargon has been used that some will not understand (CIE,
parkrun, Heart Throb Hash etc), where important details have been excluded (such
as the date of the event in the heading) and so on. The champion would also
review the different channels that are, or could be, available for
communications and would recommend which channel is used for different
communications – so for instance they could introduce a weekly digest of updates
rather than having all updates sent out in real time.
One possibility is for me to step into this role. The reason that I’m asking
for someone else to step in instead is because I suspect that a subtle approach
to the challenge may be more beneficial to the club than the “short sharp shock”
approach that I’m know for! I will be able to offer advice and support
including running the
www.barunner.org.uk website.
If you think that you might be able to perform the communications champion role
OR nominate someone else OR if you are willing to support anyone else performing
that role then please reply to me
Roderick@rhoff.org.uk and/or Steve Hillier
stevehillier@msn.com .
thanks,
Roderick Hoffman
British Airways Athletics Club
website:
www.baRunner.org.uk
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